It’s not a new idea but trailers were never a prerequisite for a release until fairly recently. Somewhere amidst the death of physical music sales and the introduction of tween pop, promo videos have become a necessity for driving up sales. To compete with the pandemic hysteria of pop’s image over substance, bands are now putting image before substance. Usually a minute of abstract footage with some album samples floating around in the ether. Not a bad tactic for exposure, but as it becomes the norm, it’ll soon become diluted with naffer stuff. We’re counting down the days until the inevitable One Direction trailer arrives.
 
Here are the best and the worst: 
 
The Walkmen, Heaven
 
We featured The Walkmen’s new trailer recently. Not a particularly notable trailer. But seriously, we need no reason to put this in again. It’s just a bloody brilliant album. 

 

The Killers, Battle Born
 
Look, it’s Brandon and co. poncing around in the desert, looking pensive to some synth. If you want to be Jim Morrison, take a bath,  Brandon. 

   

Muse, The 2nd Law
 
Muse sticking to their post-apocalyptic sci-fi guns. Clever trailer, and a hint of dub step. It’s already got people talking, mostly the Muse rock-riff purists versus the Muse-can-do-no-wrong-crowd.  
 
     
 
Nicki Minaj, Pink Friday: Roman Reloaded
 
A fluorescent CV of Minaj’s achievements. Remember when she sold all those records? And when she had dead big eyes and took the piss out of Lil Kim? Making a strong albeit flawed case that one billion Youtubers can’t be wrong, and that it can never hurt to do a duo with Drake.

     

Tenacious D, To Be The Best
 
Blog post to follow shortly, ‘why Val Kilmer is the king’: this cameo is reason 1,000,000. As expected from the D, there are plenty of favours called in to celebrity friends to feature in the trailer for the “best album of all time” (sic).

   

Keane, Strangeland
 
Question: What sums up Keane’s music better than a beach in the rain? Answer: Keane walking on a beach in the rain, moaning about the process of recording a middle of the road album. What was the point?  

   

Animal Collective, Centipede Hz
 
Who knew that Animal Collective could do nonsensical batshit crazy? This is so abstract it’s nearly a lemon.

   .

Madonna, Live in Istanbul
 
And if the trailer fails, you can always just show a bit of tit on stage, right Madge?   

   

Jim Campbell

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