Myspace. The legacy. Photographs taken above the ahead and slightly off-kilter by emo-girls and 30-year-old office hen nights; formatting little love-hearts alongside all the bands you couldn’t live without in 2004 because you had such an eclectic music taste; the first of the great social media sites to die right when everyone was watching. Once Facebook dropped, people left silently without ever looking back, like a cross-border exodus away from some humanitarian tragedy in the night.

But this week Myspace released a new promo video called “This is Myspace.” The backlash has been a long time coming, but it’s finally here.
 

The new Myspace from Myspace on Vimeo.

Returning to its roots, Myspace Mach II looks much more music-specialist than before and as slickly designed as an Invisible Children campaign ad. Whoever’s scrolling around on the how-to vid stays on Justin Timberlake a little uncomfortably too long but the features they’re showing us – music sharing, band profiles, promo, easy-to-read analytics, etc. – look good.
 
And where’s Tom? You know Tom. That bloke in the white t-shirt sat in front of the blackboard who became everyone’s friend straightaway and got pushed out of the company by News Corp in 2009. Well, he’s not there anymore. But, to be honest, leaving behind some of the old features was a good idea.
Because Myspace have waited for the perfect time to hit back.
 
At the moment, the future of Facebook is not looking too rosy. More and more users are getting miffed with the endless stream of click advertising and – more recently – advertising embedded within their news feeds: Mark Zuckerberg’s attempts to claw back losses from giving up his baby to the sacred wisdom of the markets. Meanwhile we’ve seen the rise of devolved social media like Salamworld and bespoke upper-class social media – the Muslim world’s reply to Zuckerberg, aimed at bringing together Muslims from across the world. If social media is devolving into smaller groups (based on ethnicity, interests or social class), not globalising – like everyone just assumed it would – maybe Myspace has found its gap in the market: a global music-specialist platform for sharing, discovering and promoting.
 
If this is Myspace, you know it might just work.
 

Share on Facebook
  • Music
  • Style
  • Life
  • Subcasts
  • Essay
BEHIND SYRIA
Syria: living under an iron curtain all of its own.
FACEBOOK FOIBLE #235
Are Facebook users as free as they think they are?
STUDENT STRIPPER
We interviewed Cara, a student dancing to get by. Victim or self-made woman?
CINEMA'S MUSHROOM CLOUD
The Cold War B-movies that could blow up all over again.
OBAMA'S NO ANGEL
After a not-so hectic election night, Barack Obama has the opportunity to right his many wrongs....
SUPERSTORM DISASTER DREAM
Why there's more than meets the eye to the Sandy story.
GENTRIFICATION IN ACTION
Brixton's buzzing. But will the predictable threat of gentrification destroy the community?
BARACK OBAMA'S JAZZ
The coolest President in the history of the USA gets some jazz treatment.
SALAMWORLD
In Novemeber a Muslim alternative to Facebook will launch: is global social media breaking up?
THE RISE OF THE COFFEE SHOP INDIE
The Indie Scene is Going Mainstream. Substance reports.
CHUCK NORRIS BLESS AMERICA
VIDEO: Another Hollywood giant makes a right old Republican of himself.
COPYING THE COPY-CAT
Tom Rollins asks what encourages copy-cats to go postal: nasty films or gun laws?
SHOOT AN' CRY
NBC's Stars Earn Stripes earns its place in TV hell
MEDITATING ON THE RECESSION
Unemployed? Skint? Fearghus Roulston finds the new spiritual side of the recession in Manchester.
THE DARK KNIGHT RISES
Christopher Nolan's Batman remembers 9/11 better than most
OUR LABOUR IS THE NEW LABOUR
Sedgefield has always had a special place in the history of the Labour movement.
WE KNOW WHAT YOU'RE DOING
Let this be a warning.
THE RACIST GENIE
How Liverpool, Capello, Luis Suarez and John Terry let it out of the bottle.
SOUNDING OFF: The Love Police
Tackling one man's hipster hate on Brick Lane
KEEPING IT (UN)REAL.
X Factor and today's mass media: is reality TV changing the way we look at the world?
COMING AT YOU
The Future of 3D Technology
METAFICTIONAL TITTY PINCHERS
A great year for experimental fiction
THEY OWN YOUR DOWNLOADS
The great IP swindle...
FIGHT THE POWER
Political Violence Defended
THE DEATH OF BRICK LANE
Pen-pushers trashing cultural zones...